Every couple wants the best of the best for their wedding - from the dress, to the location, to all of the details, including their photographer.  As digital cameras become more advanced and affordable, many “new” wedding photographers are popping up and offer attractive pricing.  This puts a photographer like me who has been capturing weddings for nearly 13 years in a tough spot.  Should I lower my rates to compete with all of the “new” photographers out there, or continue with my business model?  The answer, for me, was a little of both.  I’ve adjusted my packages and pricing to bring value to my clients.  However, I hope that packages and pricing are not the only things I am selected from.  Following are the things that I believe should also be taken into consideration when selecting the right photographer for your wedding day.

Consistency + Quality – Is the photographer’s work consistently done at a high level?  It’s easy to check websites and blogs to see if the photographer has consistently photographed weddings or if they have only an example or two.

Being a Chameleon – A great photographer should know when to be noticed and to me most importantly know when to blend in.  Many of the happy couples that I have photographed have told me they forgot I was there or didn’t even notice me.  This is a great compliment for me because the day is about the couple not the photographer getting in the way.

Adaptable – The photographer should be able to share with you how they are able to adapt to difficult situations.  Someone in the bridal party gets sick, having only 15 minutes in the church rather than an hour to capture all of the after ceremony shots, the champagne is missing for the toast or a camera goes down - these are experiences I have dealt with in the past.  Remaining cool under pressure and keeping the bride and groom happy is very important.

Details – You spend an abundant amount of time getting all of the details just right for your special day.  A photographer should observe and capture the details and the special moments that occur throughout the day.

Style + Creativity – A photographer should be keeping up with the times.  What’s trending on Pinterest and new in wedding, advertising and editorial photography?  Does their style match yours?

And finally do you like them?  Do you find it easy to communicate with them?  Do they seem to be happy, spunky and a bit silly or are they just kind of there?

Your wedding will be one of the happiest days of your life.  You will spend your hard earned money to make it perfect.  The photographs will be the one thing that captures all of your hard work.  Make sure the photographer is right for you, not just the cheapest price.  To learn more about me, Bill Schumann, and how I work call or email me, 906.250.2484 | [email protected].